Author & UX Designer : Aymane Helfa
Client : Leyton Canada
05/10/2023
UX Case Study
The SR&ED Calculator page on Leyton's website is currently underperforming in terms of lead conversion, generating only 30 leads from 3000 monthly visits. This indicates an unexploited potential to capture potential clients interested in the SR&ED tax incentive. The project aims to enhance the effectiveness of the SR&ED Calculator page by optimizing its conversion rate and improving user engagement to capitalize on the untapped opportunity for lead generation within Leyton's target audience.
The project revolves around Leyton, a company operating within the financial services sector, specifically offering assistance with the Scientific Research and Experimental Development (SR&ED) tax incentive. The SR&ED Calculator page is a crucial component of Leyton's online presence, serving as a tool for potential clients to estimate their potential benefits from the SR&ED tax incentive.